CRM / Marketing

Microsoft Dynamics NAV - CRM ServicesWithin NAV, the customer relationship can be managed with its standard CRM functions included in NAV (contacts management, sales actions history, planned actions, pipeline management, marketing campaigns management…).

Sales resulting from this NAV embedded customer relationship,will impact the supply chain and will generate sales reports (Orders, delivery note, invoices, credit memos…).

Services to deliver will also be managed according to contract terms, will trigger actions needed to order the spare parts (under warranty or not) and will result in a service report form.

Finally, communication and marketing actions will be recorded at contact level and will be available for further analysis (e.g. marketing campaigns analysis). This feature will allow company to evaluate marketing campaigns efficiency and then improve the next ones.

Microsoft Dynamics NAV marketing and CRM features :

  • Customer relationship management

  • Services management

  • Outlook integration

  • Marketing campaigns management

  • Statistics and reports

  • Mobiles solutions



Nos clients sont meilleurs ambassadeurs :

  • We have selected Microsoft Dynamics NAV as our Local Subsidiaries’ Group Core Model, also as an alternative to our Tier-1 Central. Dynamics NAV is currently implemented within 25+ countries and will cover 40+ at the end of the project.

  • The technical platform of Microsoft Dynamics NAV allows us to import easily and efficiently an important volume of data on a daily basis coming from our multi-countries and multi-currencies e-Commerce website.

  • The high involvement and commitment of Dynamics International resources on our Dynamics NAV project has allowed us to efficiently implement the Group solution within our 13 local subsidiaries. It helped managing each country’s specific activities (bookkeeping/finance) through a direct interface with our Group internal business solution.

  • Microsoft Dynamics NAV Bookkeeping and Finance functions have convinced us of the relevance of this ERP solution regarding our international context. The solution efficiency allowed us to keep a cost effective team size at Finance Department level, in order to manage the growth of our 35 countries subsidiaries.